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  • 27 Apr

    Mobilegeddon: What You Need to Know about Google’s Mobile Update Since its Roll Out


    What You Need to Know about Google’s Mobile Update Since its Roll Out

    Google’s long-awaited mobile-friendly update has finally rolled out a week earlier, and even though we would see its impact in more detail in a few months, there are still some facts that we can talk about this update, from what we have seen up to this point.

    The update, first of all, is not intended to punish a single site; however it is intended to punish any site that is not up to the required standards set by the Google. This is because all that Google wants to do is to improve the user experience for all the mobile users.

    Google knows how frustrating it is to click on a result on smart devices, only to not be able to interact with the websites. For counteracting this negative experience, Google is removing the useless sites that don’t do any good to the users so to be able to give a better user experience.





    medialinkers mobile friendly


    Named as “Mobilegeddon” in the press, it is still quite unlikely to be considered as the true Armageddon for any site. However, a few things which have been filtered out since the update has rolled, in order to know if you have lost a major chunk of traffic or not are as follow:

    1. Google is the main authority of the mobile friendly update, as they are quite clear about what to say in order to be considered as mobile friendly. For seeing if the pages are up to snuff, they have got an easy testing tool telling you exactly what the issues are with the non-mobile friendly page. You can always make the site go through the Google mobile friendly update.
    2. The algorithm update impacts just the results shown to the users of mobile phones. Results for the users on the desktops and tablets are not impacted, which means that you need to monitor your mobile traffic and fix it only if you see a continuous traffic decline since the update. In case, your site didn’t have a healthy number of mobile users referred to the Google search, it is not worth to invest in it for making changes on your website.
    3. Google is also only demoting the unfriendly mobile sites for the non-branded queries. This means that if a user searches for the brand of your mobile phone, your site would still be able to come at the top of the result pages even if it’s not mobile friendly. As mentioned above, this is because it wouldn’t be wise to push down the site that the user is expecting to find.
    4. The update is run on a page by page basis, which means that if you are not able to make your site mobile friendly, any page which would be mobile friendly is going to benefit from the improvements that you would make in it.
    5. The good thing about the update is that, it still is a real-time dynamic update, meaning that you can easily recover any lost traffic whenever your pages or site become mobile friendly.

    Whether or not you are impacted by the update, it is always a good idea to improve the user experience if you are to make your site mobile friendly. Also, if your non-mobile friendly site doesn’t see the loss in traffic, it doesn’t mean that the rankings won’t drop later, as according to Google, the algorithm would still take a lot of weeks to roll out and it will take its sweet time to finally give us a clear picture to how the things would eventually work out through it.

    For a professional audit of your website, you can always consult with a web design company in Kennesaw as they are better equipped to work things out with you.