You may have heard how much content is crucial to the digital marketing of a website. Your company may be producing blog posts on a continuous basis, but how will you know if it is a “good” enough blog post? There are no exact metrics to determine it, but still, there are various ways through which you can check the effectiveness of blog posts. Given below are 12 crucial tips compiled by Medialinkers SEO services to optimize your blog posts for driving best results.
What Makes a Blog Post “Top Quality”?
A solid topic is absolutely critical to writing a quality blog post. Not only, it will benefit your readers but will also assist the search engines to pick it up due to the continuous stream of user traffic.
Incorporating quality keywords in your blog post would offer maximum visibility to your content in the search engines. It is no secret that keywords are still a key to well-optimized blog posts.
Write catchy headlines and subheadings in a compelling way. Not only do the headings make long posts readable but also assist in gaining users’ attention. Compelling headlines are a crucial piece of your blog post and give a finishing touch to a blog post overall. The same concept goes for the subheadings.
Depending on the different blog post types, the proper formatting varies from one blog post to another. With that said, you can use subheadings such as h2, h3 and h4 etc with formatting options such as bold, italics, and similar other elements to make your blog posts presentable to for the readers
Meta such as title and description are a primary optimization area of any blog post. The description is shown below the title in the form of a snippet in search results. The Meta description can exceed up to 160 characters in length, whereas the title must be up to 70 characters long. Make sure both the title and Meta description are compelling enough for the readers to click on it.
Include media details such as images and other media forms where possible. Common forms of media elements to include in your blog post are videos, podcasts, infographics and the audio files. These elements, if added in a blog post will lead to more views and number of shares by users around the web.
A call to action motivates readers to engage with a blogging community. Write a call to action just after ending your post.
There is a number of WordPress Plugins available to help you check for the broken links and errors such as 404s. If your site contains such links, make sure to fix it or else the search engines would push it down the search results considering it as an untrustworthy source of information. You can also link your fresh relevant blog post to replace old broken links. Furthermore, internal linking of blog posts will help in spreading the link juice through a site.
The categories make search engines understand the relevancy of blog topics in a better way. Same goes for the tags as these incorporate a broader outreach and include related terms.
Doesn’t matter how many times, you read a blog post in your visual or text editor, make it your routine to preview it, using the preview option in WordPress before final publishing. This is also the best way for editing and proofreading your blog post, as this will give you a live preview of how your blog post would actually look like, paying attention to errors such as structural problems, typos that are otherwise missed.
If you are writing something which you won’t publish straight away, then plan out your editorial calendar in advance. This means that after you have finished a post, you can to schedule it to publish later. Scheduling your post around a specific time will help you in targeting your audience in better ways.
You can also install a plugin to check for all the important optimization points in a blog post. WordPress has a Plugin named Pre-Publish Post Checklist developed just for creating customized checklists for your blog post structure.
Embedding all the above-mentioned tips in a blog post will optimize it in a 100% way for the search engines.
Writing optimized and engaging content is not difficult. You just need to write on a focused topic, embedding keywords with attention grabbing headings and subheadings, formatted in a nice and easy to read manner to make the most of your blog post. Also, don’t forget writing compelling Metas and a call to action statement to entice your readers into clicking it. By following these tips on a consistent level, you will soon start seeing good results for your content.
You can contact Medalinkers SEO Team to streamline the content marketing strategy for your business.